Millennials are ruining traditional automotive marketing

June 21, 2017

Share Facebook Tweet Pinterest Email In the scramble to stay relevant to digital natives more interested in smartphones than cars, automakers must be prepared to take more risks when positioning their brands and not shy away from edgy subject matter, a top BMW executive said. Speaking to attendees at the Automotive News Europe Congress here, […]

2018 Mercedes-Benz E400 Coupe review: Supple stunner

June 21, 2017

Share Facebook Tweet Pinterest Email At a time when its rivals are trimming back on their two-door lineups, Mercedes-Benz is doubling down on coupes. The automaker has more two-door models than any other luxury brand. “We pride ourselves on having the broadest product offering in the luxury market. That’s true for the core segments, but […]

Throttle-Back Thursday: The grey market Citroen CX packed ‘the impact of Grace Jones riding a hovercraft down Maple Street’

June 21, 2017

Share Facebook Tweet Pinterest Email Technically, this Citroen CX imported for sale to the United States came to our shores from the Netherlands, not France. Technically, it’s not a Citroen CX at all — it’s a CX Automotive Prestige, brought to America and sold by CX Automotive’s Malcolm Langman, but only after the spacey French […]

Virgin Mobile goes iPhone-only, offers a year of service for $1

 In attempt to woo customers away from competitors, Virgin Mobile USA today announced a deal that will see it transitioning to become an iPhone-only carrier. The company is also partnering with Apple to activate Virgin’s services in Apple’s stores. To kick off this change, Virgin introduced a limited time promotion that will see it giving away a year’s worth of unlimited… Read More
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